Blog
Written by talented people.
18 August 2026
Agency or freelancer: how to make the right choice
Compare agency and freelancer and choose with confidence: real costs, typical timelines, the criteria that decide it, and the contract clauses that protect your project.
João Mendes SilvaEscritor
14 August 2026
What the Scallent Badge is, and what it isn't
A mark we reserve for the top of the pool. It can't be bought, asked for, or earned by seniority — and explaining how it's awarded is the only way it means anything.
6 August 2026
Three quotes, and the cheapest doesn't win
How we compare responses to a consultation without falling into the lowest-price trap — and why an incomplete quote never comes first.
28 July 2026
What an agency charges that isn't the work
An agency invoice has work inside it. It also has coordination, approval, sales and structure. Worth knowing the difference before you sign.
25 November 2024
The Importance of Branding in Christmas Campaigns and How Freelancers Can Help
João GonçalvesCopywriter
28 October 2024
Freelancing in Digital Marketing: Scallent's complete guide
Como trabalhar em regime de freelancer em marketing digital na Scallent
Sandra CaravanaCopywriter
10 June 2024
Social Media Manager: responsibilities, tasks and tools
Sandra CaravanaCopywriter
10 April 2024
Responsive design: priority when building a website
An essential part of responsive design is creating an appropriate user experience for each type of device.
Sandra CaravanaCopywriter
13 March 2024
Artificial Intelligence and Machine Learning
The world of Artificial Intelligence and Machine Learning is transforming our lives.
Gabriela Polidoro LimaUX Designer & Content Writer
21 February 2024
How to create a Social Media Marketing strategy in 2024
Uma estratégia de Social Media Marketing permite às marcas alcançarem um público amplo e diversificado.A Social Media Marketing strategy allows brands to reach a wide and diverse audience.
Catarina Alves de SousaSocial Media Manager & Content Writer
9 January 2024
How to produce engaging videos following good practices
Uma estratégia de video marketing tem trazido maior envolvimento dos clientes com a marca e aumentado o tráfego orgânico.
Pauliny ZitoPlanner, copywriter e copydesk
22 December 2023
Video marketing: what's worked in the past and what's in store for the future
Brands are increasing their investment - and even creativity - in video marketing.
Catarina Alves SousaSocial Media Manager & Content Writer
6 December 2023
How to create a logo that is accessible to people with disabilities
A inclusive logo is an opportunity to communicate with a wider and more diverse audience.
Catarina Alves de SousaSocial Media Manager & Content Writer
22 November 2023
An extensive guide to using typography
It's essential to know how to use typography because it's in everything we read and letters, words, and phrases make an impact.
Gabriela Polidoro LimaUX Designer & Content Writer
27 October 2023
Design for email marketing: how to create impactful and effective messages
Email marketing is an integral part of a strategy and to be successful it is important to pay attention to every detail, including design.
Gabriela Polidoro LimaUX Designer & Content Writer
18 October 2023
Digital marketing strategies for small businesses: how to make the most of a limited budget
Catarina Alves de SousaSocial Media Manager & Content Writer
4 October 2023
Maximize your conversions: Email Marketing strategies to recover abandoned carts
Write effective subject lines, send emails at the right time, and create an email sequence to recover abandoned carts and convert.
Pauliny ZitoPlanner, copywriter e copydesk
20 September 2023
Developing mobile apps to improve marketing
The importance of mobile app marketing cannot be ignored, especially in a world where almost everything is available on mobile.
Gabriela Polidoro LimaUX Designer & Content Writer
6 September 2023
Personal branding for freelancers: how to develop a successful brand
Competition is fierce and there are thousands of quality professionals around the world, so personal branding is a necessity.
Inês TitoCopywriter
2 August 2023
The impact of online reviews on brand reputation
Online reviews are one of the ways to measure a brand's reputation, and they need to be monitored and responded to.
Pauliny ZitoPlanner, copywriter e copydesk
26 July 2023
Content Marketing Funnel: a definitive mini-guide
Content marketing is a strategy that concerns the creation of relevant, useful, and consistent content to attract the defined target.
Catarina Alves de SousaSocial Media Manager & Content Writer
12 July 2023
The importance of segmentation in inbound marketing
Segmentation in inbound marketing allows you to personalize contact with the customer, present them with what they are looking for, and get them to convert.
Inês TitoCopywriter
28 June 2023
CRM: how customer relationships drive brands to success
CRM is a useful tool for improving customer relations and having all the information about your business at hand.
Inês TitoCopywriter
14 June 2023
How to take off your business through a marketing plan
The Marketing Plan is important to obtain better results and aligned with the company's purpose, in the short and long term.
Pauliny ZitoPlanner, copywriter e copydesk
24 May 2023
The importance of Google My Business in your business
Google My Business allows the business to reach the place where customers are; it will give the company more visibility online.
Sandra CaravanaCopywriter
10 May 2023
How to adapt your writing to reach the right audience on different communication platforms
The key to success in copywriting lies in adapting the tone and style of the speech for different media.
Catarina Alves de SousaSocial Media Manager & Content Writer
26 April 2023
Artificial Intelligence at the service of content creation
Artificial Intelligence (AI) is playing an increasingly important role in content creation for various platforms and channels.
Sandra CaravanaCopywriter
12 April 2023
How to create and define your target audience on social networks?
For a social media strategy, the basis is to know the brand's target audience and understand what social networks they are on.
Sandra CaravanaCopywriter
29 March 2023
TikTok SEO & SMO strategy: a must-have
Implementing a TikTok SEO & SMO strategy helps drive videos to the top of search results.
Raquel ReisDigital Marketing Strategist & Content Manager
15 March 2023
Hybrid e-commerce: the end of exclusivity
Hybrid e-commerce has features that allow you to create and manage an account for both B2B and B2C businesses in parallel.
Sandra CaravanaCopywriter
1 March 2023
KPIs that measure the success of brands
KPIs (Key Performance Indicators) are a very common way of measuring how a company is growing as a whole. Come and get to know them in detail.
Pauliny ZitoPlanner, copywriter e copydesk
15 February 2023
How to create an audience through copy
Videos, podcasts, dynamic presentations or games: find out here how to create an audience for your content through copywriting.
Pauliny ZitoPlanner, copywriter e copydesk
1 February 2023
A Little Guide to Time Management for Freelancers
Working as a freelancer means having more control over time. For that, you need to do good time management. Learn how here.
Sandra CaravanaCopywriter
16 January 2023
Web design: color trends for 2023
Especially if you work in web design, keep an eye on the color trends for the year 2023.
Gabriela Polidoro LimaUX Designer & Content Writer
7 December 2022
Design Thinking in business
Design Thinking is a critical and creative thinking process to project, plan, and design a project. Learn how to apply it to business.
Pauliny ZitoPlanner, copywriter e copydesk
9 November 2022
Rebranding: How Image Influences Brand Success
If your brand image is outdated or does not reflect your mission and values, a rebranding strategy is a solution.
Inês TitoCopywriter
4 October 2022
Freelancer: utopia or a possible dream job?
Working for yourself. This is what defines a freelancer, a term meaning a professional who provides services on an autonomous basis.
Pauliny ZitoPlanner, copywriter e copydesk