Area of expertise
Growth & Media
Acquisition, content and measurement — the part of marketing you can actually verify.
This is the area where it is easiest to look busy without being useful. Impressions, reach and followers rise while nothing changes in the business, and plenty of people make a living from that. Assessment here looks for something else: profiles who can state what a campaign cost per result, who recognise when a channel does not work for a product, and who have switched budget off rather than defended it.
Growth and media is also the area most dependent on what exists before it. Paid traffic to a page that does not convert is money burning faster. A serious profile in this area almost always starts by saying what must be fixed before spending.
The profiles in this area
Sara Mendes
Performance Marketer
Illustrative profiles of the roles in this area. Real talent — with names, portfolios and rates — comes with the shortlist for each consultation.
Need one of these profiles?
Describe the project and get a shortlist of comparable proposals — rate, timeline and scope side by side, so you choose with the numbers in front of you.
I have a project →What can be delivered
- Acquisition strategy with channels, budget and quarterly targets
- Paid media management on Google, Meta, LinkedIn or TikTok, with cost-per-result reporting
- Technical and content SEO audit and delivery, with priorities ordered by impact
- Content plan and production, from blog to newsletter
- Email and CRM automation, with acquisition and retention sequences
- Measurement properly installed: events, conversions and attribution you can audit
- Social media management with calendar, production and community
- Copywriting for pages, campaigns and sales materials
Specialities in this area
- Analytics and measurement
- Content marketing
- Copywriting
- Email and CRM
- Paid media
- SEO
- Social media
- Strategy and planning
When this is the right choice
Choose this area when you already have something that works and want more people to find and buy it. If conversion is not solved yet, start there: sending more visitors to a page that does not sell only makes the problem more expensive.
The other areas
Tell us the problem. We'll tell you who solves it.
Half an hour of conversation. If it isn't work for us, we say so in that conversation.