Area of expertise
Design & Brand
From identity to screen: the work that decides whether your company looks like what it says it is.
Design is the area where the gap between competent and excellent is most visible to people who will never be able to explain why. A customer does not identify the spacing problem on a package, but hesitates. They cannot name the inconsistency between two screens of a product, but they distrust it. That is why curation weighs more here than anywhere else.
In practice this area splits into two jobs the same person rarely does well: defining a system — identity, design system, brand guidelines — and applying it to concrete pieces. A project needing both usually needs two profiles, and it is cheaper to accept that at the start than to discover it halfway.
The profiles in this area
Mariana Sequeira
UX/UI Designer
Illustrative profiles of the roles in this area. Real talent — with names, portfolios and rates — comes with the shortlist for each consultation.
Need one of these profiles?
Describe the project and get a shortlist of comparable proposals — rate, timeline and scope side by side, so you choose with the numbers in front of you.
I have a project →What can be delivered
- Complete brand identity, with usage guidelines and source files
- Digital product design: flows, navigable prototype and final screens ready to build
- Documented design system, with components and usage rules
- Packaging ready for print, with final artwork and colour proof
- Presentations and pitch decks for fundraising or sales
- Illustration and 3D imagery for campaign, product or editorial
- Editorial and print pieces, from the annual report to the catalogue
Specialities in this area
- 3D design
- Art direction
- Design systems
- Editorial and print
- Identity and branding
- Illustration
- Packaging
- Presentations and pitch decks
- UX / UI
When this is the right choice
Choose this area when the problem is one of perception or clarity — the brand does not say what it should, the product confuses the people using it, the piece does not support the price you want to charge. Do not choose it expecting it to solve a positioning problem you have not yet settled: design makes an existing strategy visible, it does not replace a missing one.
The other areas
Tell us the problem. We'll tell you who solves it.
Half an hour of conversation. If it isn't work for us, we say so in that conversation.