Area of expertise
UGC & Creators
Content that looks like a person and not an ad — made to perform in paid media.
UGC is not influence. An influencer lends you their audience; a UGC creator delivers pieces the brand uses as creative, often without their audience entering the equation at all. Confusing the two leads to paying for reach when you wanted material, or receiving material when you wanted reach.
What decides the outcome here is variation. A paid campaign burns creative fast, and a creator’s value is measured in how many angles they can give on the same product — testimonial, unboxing, tutorial, comparison — and how quickly they repeat when one starts performing. That is why it matters to know upfront whether they assign rights for paid amplification.
The profiles in this area
Nádia Fonseca
UGC Creator
Illustrative profiles of the roles in this area. Real talent — with names, portfolios and rates — comes with the shortlist for each consultation.
Need one of these profiles?
Describe the project and get a shortlist of comparable proposals — rate, timeline and scope side by side, so you choose with the numbers in front of you.
I have a project →What can be delivered
- Batch of short pieces on the same product, in several angles and formats
- On-camera testimonials and reviews, to use as paid creative
- Faceless content — hands and product — for brands that prefer not to feature people
- Unboxing, tutorial and usage demonstration
- Voice-over and presenting for footage already shot
- Ongoing production, with an agreed number of pieces per month
- Rights assignment for paid amplification, handled in the contract
Specialities in this area
- Actor and presenter
- Faceless UGC (hands and product)
- Influencer
- On-camera UGC
- Voice-over
When this is the right choice
Choose this area when you already have media spend running and need creative at a pace traditional production cannot match. If you have nowhere to put it to work, the content looks good and changes nothing — and there it is better to start with growth and media.
The other areas
Tell us the problem. We'll tell you who solves it.
Half an hour of conversation. If it isn't work for us, we say so in that conversation.