Outcomes
Set my digital marketing strategy
Decide where to invest, in what order, and how you will know whether it is working.
A lot happening is not a strategy. It is common to find companies with campaigns running, active social channels, an updated blog — and nobody able to say which of these is bringing customers. Without that, budget gets allocated by habit and defended by opinion.
A useful strategy is short and made of choices, including the choice not to do things. And it needs one thing usually missing before anything else: measurement you can trust. Investing without being able to read the result is buying tickets to a lottery whose draw you never see.
What can be delivered
- A diagnosis of what is running, with what works, what does not and what is unknown
- Audience and proposition defined to the point of being usable for decisions, not just for slides
- A per-channel plan with budget, priority and what each is expected to deliver
- End-to-end measurement: events, attribution, dashboards and the few metrics that decide
- A quarterly calendar of what comes in, what goes out and what gets tested
- The list of what we will not be doing, and why — the part that prevents the January argument
The skills this mobilises
How long it takes
Three to five weeks for diagnosis and plan. Execution is a separate conversation, and separating them is deliberate: a strategy bought bundled with its own execution always carries a bias in the recommendation.
When this is the right outcome
Choose this when the spend is already serious and decisions are still made on instinct. Do not choose it if what you lack is execution: a plan on top of another plan produces nothing, and that becomes clear at quarter end.
Other outcomes
Tell us the problem. We'll tell you who solves it.
Half an hour of conversation. If it isn't work for us, we say so in that conversation.