Outcomes
Design my brand
An identity that survives being applied by other people, in places you have not thought of yet.
A logo is not a brand, and the difference shows up three months later: when someone in marketing needs to make a post and does not know which typeface to use, when a salesperson builds a deck that looks like another company's, when packaging arrives from the printer in a colour that is not the one on the site.
What fixes that is not a better drawing — it is a system: rules, hierarchies, examples of what to do and what not to. And there is a split here the same person rarely does well: defining the system and applying it to the first pieces are two jobs, and a project needing both usually needs two profiles.
What can be delivered
- Complete identity: symbol, wordmark, application variants and source files
- Visual system: palette with values for screen and print, licensed typography, grids
- Usage guidelines with real examples — what to do, and what not to
- First pieces applied, so the system ships proven rather than theoretical
- Editable templates for your team: deck, document, social post
- Contrast and legibility checks, so the brand meets accessibility from the start
The skills this mobilises
How long it takes
Five to nine weeks for an identity with guidelines and first applications. A refresh of an existing brand is shorter; an undecided positioning makes everything longer, and is worth settling first.
When this is the right outcome
Choose this when the brand does not support the price you want to charge, or when every new piece comes out different from the last. Do not choose it expecting it to settle a positioning you have not decided: design makes an existing strategy visible, it does not replace a missing one.
Other outcomes
Tell us the problem. We'll tell you who solves it.
Half an hour of conversation. If it isn't work for us, we say so in that conversation.