The roster

How someone gets into the pool.

There is no open sign-up with automatic approval. Every person is reviewed by someone, and most do not get in.

01
Portfolio reviewed by someone who knows
We don't look at a CV, we look at work done — and at what the person declares was exactly theirs in each piece. The difference between "I worked on this campaign" and "I art-directed this campaign" is the difference between getting in and not.
02
The agency short-list test
The question we ask of every application is simple: would this person make a short-list we'd put in front of a demanding client? If the answer is "maybe", it's no.
03
A conversation, not a form
Whoever passes the review talks to someone on the team. It exists to understand how they work, how they communicate when something goes wrong, and whether the portfolio matches what they can explain.
04
Real rate and availability
Each person sets their own rate and keeps their availability current in the portal. A profile with six-month-old availability ranks lower in consultations — and they know it.

Six areas

Each with its own set of application questions, because what decides a video short-list is not what decides a code one.

They join by invitation and reviewed portfolio. If they wouldn't make one of our agency short-lists, they don't get in here.

Half an hour of conversation. If it isn't work for us, we say so in that conversation.